Training Classes

Training Classes
Saturday, March 24, 2018 at 08:30 AM · 4 rsvps
Country Inn & Suites in Crystal Lake, IL

Candidate Training 4

By now you know what you want to say. Let's tackle the plan for getting this message out to the voters.

The class is open to all candidates who will be on the ballot in McHenry County for the March 20 primary, and Executive Board members. Attendance is limited to 20.

Agenda

  • Answering the most important question
  • Opposition research
  • Message discipline
  • The targeting box
  • Getting to your winning number
  • Low hanging fruit
  • Scheduling your field plan
  • VoteBuilder 101

Training Classes
Saturday, March 31, 2018 at 08:30 AM · 3 rsvps
Country Inn & Suites in Crystal Lake, IL

Candidate Training 5

By far the biggest expense for any down-ballot campaign is direct mail. There's a simple strategy to ensure you get the most bang for your buck.

Social media is the new "magic bullet" of campaigning. It's supposed to be incredibly persuasive, easy to use, and wonderfully cheap. None of that is true, but you simply must use social media and understand how to manage it if you want to win.

The class is open to all candidates who will be on the ballot in McHenry County for the March 20 primary, and Executive Board members. Attendance is limited to 20.

Agenda

  • Direct mail design
  • Segmenting your message
  • Developing targets for maximum ROI
  • Print/mail vendors
  • Integrated social media
  • Demographics and geotargeting
  • Channel selection
  • Internet vendors

Training Classes
Saturday, April 07, 2018 at 08:30 AM · 2 rsvps
Country Inn & Suites in Crystal Lake, IL

Candidate Training 6

You can't manage what you don't measure. Our primary data tool, VoteBuilder, is designed as a two way portal. It gives us rich information about voters, but it also gives us the tools to target our prospects and convert them to supporters.

Get out the Vote (GOTV) is the final stage of the campaign, where we try to maximize turnout among our supporters. We spend the Spring and Summer finding and nurturing the voters who will support us, and the Fall season transitions to GOTV in the last few weeks, where the emphasis is on motivating our supporters to actually vote.

The class is open to all candidates who will be on the ballot in McHenry County for the March 20 primary, and Executive Board members. Attendance is limited to 20.

Agenda

  • VoteBuilder for voter ID and targeting
  • How to secure a voter's support
  • The role of yard signs
  • GOTV action plan
  • Early voting and vote by mail
  • Polling place activity
  • The last vote

Democratic Party of McHenry County