- First, make a budget. For County Board, here are some targets:
- High: $25,000
- Middle: $15,000
- Low: $7,500
- Write a plan with goals, and how to reach them.
- Who are you getting the money from? Identify your targets and how best to reach each kind of target.
- Start raising money today.
- EMILY'S List has it right: Early Money Is Like Yeast. It raises the dough.
- Try to raise at least half of your money before June 1.
- You are competing with other candidates for money. Be first and be persistent.
- You should not be raising money in October. That’s too late.
- Fundraising channels: use them all.
- Direct appeal
- Social media (including digital ads)
- Direct mail
- Don’t buy a list. You will lose money on the deal.
- You can ask the party to publicize your events using their list. That’s free.
- Build your own list of high, medium and low dollar donor prospects.
Sample donor plan
||Number of donors
||Amount of donation
||Total amount raised
Personal relationships give first and don't require a lot of money or effort to cultivate. Ask them now.
- Friends and family
- Colleagues, vendors and customers
- Community groups you belong to
Small affinity donors are getting lots of asks. They want to give a little to everyone who’s “on their side.”
- Party members
- Elected officials
Your opponent’s enemies are worth seeking out. Some of them may become your donors.
- Special interests threatened by your opponent (especially if an incumbent)
- Personal enemies
Big donors have long decision cycles and require lots of effort to cultivate.
- Labor unions
- Lobbying organizations
- State Board of Elections
- Open Secrets
- Follow the Money
- Database can be anything from Excel to NGP, NationBuilder, etc.
- All prospects, donors and activities should be tracked.
- Once you get a donation, that donor should be on the list for a second and third ask.
- Thank all donors in writing. Every time.
Spread the Word!
Sign in if you'd like new recruits to be credited to you.